Founded in 1995 by president Rebecca Brooks, The Brooks Group is a leading Manhattan-based communications agency recognized for its diverse lifestyle client roster and fresh, personalized approach to business.
The Brooks Group offers customized multimedia strategies for a range of lifestyle brands in the fields of hospitality, design, personalities, consumer packaged goods and related industries. Eschewing the formulaic approach adopted by many public relations firms, we stand apart by providing thoughtful counsel, comprehensive strategies and effective, results-oriented programs that drive both awareness and acclaim for our clients. While the agency fields countless calls regarding new business, we only partner with brands whose missions and stories we are genuinely passionate about.
Our team is composed of inventive and versatile lifestyle experts with expertise in wide range of fields and a love of food, design, travel and style. Our approach combines smart and creative storytelling capabilities, strong relationships with media and influencers, and an in-depth understanding of the businesses and industries we represent. In a continually evolving media world, we are vigilant about staying ahead of trends and monitoring the digital landscape in order to create relevant and sophisticated campaigns that resonate with all key stakeholders.
At the age of 25, Rebecca founded The Brooks Group and gained recognition early on in her career for her ability to identify and nurture raw talent, creating thoughtful, highly effective and strategic communications campaigns with passion and a personal touch. Since that time, she has built an agency that has become synonymous with the promotion and development of some of today's most successful lifestyle personalities and brands.
Rebecca launched the company with a focus on women entrepreneurs, beauty and fitness brands that included industry new businesses, as well as industry leaders Joico, Redken and Make up Forever. Her first client was Denie Schach, the innovator behind the Hairdini line of hair accessories, and Rebecca's PR strategy generated such tremendous national awareness that it drove the brand's bottom line from 0-$20 million in just 18 months.
Representing the people behind the brands has always been paramount to a diversified and successful strategy. Over the years, Rebecca shared the stories of an inspiring corps of innovative entrepreneurs and their brands, catapulting them to national prominence. These industry pioneers and personalities include Shark Tank entrepreneur and inventor Lori Greiner, and an eight-year partnership with Leslie Blodgett and her Bare Escentuals brand helping to propel that company's meteoric rise to success.
But it was when Rebecca met Rachael Ray, an emerging talent with great potential that she began to expand the agency's practice to a more diverse lifestyle roster that would include hospitality, style and design and CPG brands. Rebecca worked with Rachael for four years and was instrumental in helping her build her brand preparatory to the launch of the star's national daytime talk show. During this time The Brooks Group supported the launch of a range of Rachel's projects from television series' to New York Times best-selling books, cookware and food products, securing first-time bookings on national morning and late night talk shows. Client relationships with personalities including Youtube pioneer Michelle Phan, star stylist Gretta Monahan, Guy Fieri, Buddy Valastro, Andrew Zimmern, Cat Cora, Katie Lee, Jacques Torres, Curtis Stone and wine and social media guru Gary Vaynerchuk followed. Thereafter, Rebecca established client partnerships with prominent design brands ranging from Thom Felicia and Apartment Therapy to Wayfair-owned Dwell Studio.
Today, Rebecca continues to build on her renown for helping to shape and steer the growth and development of some of the most influential and innovative brands in the lifestyle space with an approach that blends full-service marketing and communications capabilities.
Away from the office, Rebecca can be found cheering from the stands at her sons' soccer matches across the country, doing Muay Thai boxing, Zumba or simply relaxing and cooking with her husband, friends and family.