Brookette Tips
posted Tuesday, August 31, 2010 by Rebecca Brooks
Now that you've met The Brookette's, I will bring you Behind the Purple Door into our Monday morning meeting where the team will share a few of their fav PR tips - enjoy!
Meet the Brookette's
posted Wednesday, August 18, 2010 by Rebecca Brooks
When it comes to PR, the saying "it takes a village" is true! For this episode of Behind the Purple Door I thought it would be nice for you to meet the amazing sparkling Brookette's. One of our wonderful clients gave us that nickname...no, It's not because we are amazing at kickline (although we are pretty darn good).
Cooking With The Pros!
posted Friday, August 13, 2010 by Rebecca Brooks
While PR is an extremely challenging job, it also has amazing perks. Today I'm taking you behind The Purple Door into my house where chefs Michael Schlow and Claire Robinson cooked for the team.
Behind the scenes at the Atlantic City Food & Wine Festival
posted Thursday, August 5, 2010 by Rebecca Brooks
Last weekend I went with Guy Fieri and his Krew to AC for the Food & Wine Festival. I’ve been to dozens of festivals with clients over the years including Rachael, Cat, Ingrid, GarVvee and others. It’s ALWAYS exciting. While there I wear many hats – publicist, buddy and bouncer to name a few. The festival was a hit – I spent a day with Guy and his family and friends and 2 full days filled with media and events.
Timing Is Everything
posted Wednesday, July 28, 2010 by Rebecca Brooks
I started this company when I was 25, so over the years I’ve learned a few things about timing. The saying ‘timing is everything’ is true, but not always easy for a client or publicist to accept. We want everything NOW!
THINGS THAT MAKE ME MAD...AT WORK
posted Tuesday, July 20, 2010 by Rebecca Brooks
The other day a producer saw an angry tweet from me and was shocked. She said I’m the most even keeled publicist she knows. She also said that in all the years she has known me, she never sees me angry (note: when I told my husband he got a good laugh). Yes, sometimes I get mad…here’s my top 5:
WHAT IN THE WORLD ARE POODLE TIPS?
posted Tuesday, July 6, 2010 by Rebecca Brooks
My nickname around the office is Poodle, but most know me as Erika Martineau. This might sound like a silly nickname for the Vice President of a prestigious PR agency, but I embrace it. I can't remember when it exactly started but I think it stems from the combination of my curly hair, my admiration for the super smart four legged creatures, and my overall state of mind. In my first career I was a teacher, and as the second in command at The Brooks Group, I take my role as advisor to the other Brookette's very seriously. On a daily basis I offer the girls my words of wisdom AKA “The Poodle Tips” along with the story of how I learned the lesson. It’s taken me years to amass all my tips but since we only have a few minutes here on Behind The Purple Door, I thought I’d share a few of my favorites with you:
THE EXHILARATION OF SECURING A BIG PLACEMENT
posted Monday, June 28, 2010 by Rebecca Brooks
When a smart strategic publicist pitches a story, she (let's go w she for this blog) spends a good amount of time researching the journalist or producer she is pitching…reading articles, watching segments and more. When a smart strategic publicist pitches a story, she (let's go w she for this blog) spends a good amount of time researching the journalist or producer she is pitching…reading articles, watching segments and more.
What a Week!
posted Thursday, April 29, 2010 by Rebecca Brooks
It is astonishing how much the Brookette’s accomplish in one week, so we thought it would be fun to share a snapshot with you. Last week we had 5 clients in town, conducted a media tour and 6 tv segments. In addition, we were worked on countless interviews for Guy Fieri, created a media strategy for Jonathan Eismann, booked interviews for Ricky Paull Goldin to launch his new TLC show, planned a media tour for Ingrid Hoffmann, Beauty Editor meetings for Mally Roncal, book pitching for Cat Cora, Mother’s Day gift pitching for Lori Greiner….and more…phew!
Do you have what it takes to be booked and then asked back?
posted Thursday, April 1, 2010 by Rebecca Brooks
Now that you know how much time goes into pitching and executing a television segment, do you have what it takes to be booked and then asked back?
Just about everyone who hires us wants to be on television, but not everyone has what it takes to make a great guest.
In the office we discuss a few key elements about a client before pitching:
- Do they have the confidence?
- Do they have the energy to keep viewers interested?
- What is their experience on TV?
- Do they know their content?
- Do they have a good attitude?
Ever wonder what goes into a 4-6 minute segment on television?
posted Friday, March 19, 2010 by Rebecca Brooks
Ever wonder what goes into a 4-6 minute segment on television? Each week we pitch our clients to national and regional programs and execute a variety of segments from cooking, fashion, home and travel to beauty. Today, I’d like to take you through a cooking segment.
What you see in a few minutes takes 18+ hours to make happen behind the scenes….let’s break it down into steps:
Behind the Scenes at South Beach Food & Wine Festival
posted Wednesday, March 10, 2010 by Rebecca Brooks
It’s hard to believe that this was my fifth year at the festival. The first year I was working with Rachael Ray, and then as we brought on additional Food Network clients, including Ingrid Hoffmann, Cat Cora and Guy Fieri, I needed more staff to manage both the press and to support the clients.
This year Guy Fieri, Gary Vaynerchuk and Ingrid Hoffmann were part of the festival. Each had several events so 2 amazing women (Brookette’s) from the office came down, but on our way we hit a major roadblock…SNOW. After repeatedly cancelled flights and a ton of stress we arrived…but two days late.
Rebecca Brooks Introduces The Brooks Group
posted Friday, February 26, 2010 by Rebecca Brooks
Behind the Purple Door is a behind-the-scenes look at the PR industry, hosted by Rebecca Brooks, President of The Brooks Group Public Relations firm.
In this episode, Rebecca talks about getting started in public relations and growing her company to represent a variety of talent like Guy Fieri, Gary Vaynerchuk, Cat Cora, Samantha Brown, Mally Roncal and many more.
