posted Thursday, April 29, 2010 by Rebecca Brooks
It is astonishing how much the Brookette’s accomplish in one week, so we thought it would be fun to share a snapshot with you. Last week we had 5 clients in town, conducted a media tour and 6 tv segments. In addition, we were worked on countless interviews for Guy Fieri, created a media strategy for Jonathan Eismann, booked interviews for Ricky Paull Goldin to launch his new TLC show, planned a media tour for Ingrid Hoffmann, Beauty Editor meetings for Mally Roncal, book pitching for Cat Cora, Mother’s Day gift pitching for Lori Greiner….and more…phew!
We kicked off the morning with Danny Seo on the CW talking about Earth Day freebies…everyone loves a freebie…here’s the clip: http://weblogs.wpix.com/news/local/morningnews/blogs/2010/04/earth_week_day_1.html. At the same time Caroline and Courtney met an editor for breakfast from Real Simple to talk about story ideas for fall. When they returned everyone got together for a staff meeting to discuss strategy for each client that week. Then Diana headed up to ABC News Now with Danny for a segment (http://abcnews.go.com/US/video/earth-day-2010-10447595) while I went downtown to have lunch with the PR Director from Food Network to talk about our clients and PR activities for the next few months.
In the office Niki and Caroline were busy arranging the details for Catherine McCord’s media tour, and they also confirmed a Green Fashion Segment for Gretta on The Early Show for Thursday – we typically have weeks to put something like this together but only had 2 days! Exciting and completely insane! With no time to spare, Erika, Caroline, Courtney and Ursula agreed to be the models. Then we quickly started pulling samples from a range of designers from H&M and Loomstate to Stella McCartney and TOMS shoes…as a full service agency we do it all!
Today Guy told us about a heartwarming project he is working on. Next week he is going to start building a replica of his first biz – a pretzel cart (below), which he will donate to his own elementary to teach the 8th graders about entrepreneurialism. The team brainstormed ways to promote this project.
Well, this is quite rare…we kicked the day off again on the CW, but this time for a segment on healthy school snacks with Catherine McCord. http://tinyurl.com/yyqf4pn At the same time, I was at a business conference with Gary Vaynerchuk called Re-Set: The Business Models of Tomorrow. Speakers included Gary, Michael Eisner, Anna Bernasek, Seth Godin and Tom Peters. They were amazing and I’m sharing a few quotes with you:
- Gary: “It’s illegal how much self-esteem my mom gave me”
- Tom: “Manners are more important than God”
- Anna: “Trust and integrity are our most valuable assets”
- Seth Godin: “Use the recession as a time to reinvent your business and yourself…if you wait for it to be over you will loose”
- Michael: “The Devil you know is better than the Devil you don’t – promote from within.”
After CW, Catherine and Niki headed over to meet with the editor of Ser Padres, then I met Catherine and the whole Food team at Woman’s Day in their test kitchen and had a blast. From there we had a quick bite, then stopped at the office because Gretta was there working with the team on the Early Show segment. Catherine and Gretta met for the first time!
Catherine then went to meet with the editor at Parade
then over to a shoot Fox News with Dr. Manny – it went so well that he asked her to be a correspondent http://video.foxnews.com/v/4159440/weelicious-for-kids/t. At the end of the day Catherine met with the editor from Working Mother then uptown for a meeting with her super agents at William Morris Endeavor.
That afternoon Michael Schlow drove in from Boston for the Food Bank awards – we asked him to come a little early so we could pitch a few media meetings. Amanda arranged to take him to both Rachael Ray Magazine and Bloomberg Business. Both meetings were a success and will lead to feature stories.
The morning started early for Diana – she went downtown to Gary Vaynerchuk’s Vaynermedia office to participate in a brainstorm. It’s important for us to be entrenched in our clients business so we can truly understand what they do and generate substantial ideas as a result. Catherine started her day in meetings with editors from American Baby and Parents, then went uptown to shoot a segment with Better.tv (airs in May), had an amazing lunch at Milos, then over to meet with the fabulous editors at Health and Family Circle.
That afternoon Diana went to Fox Strategy Room with Danny who was on for the full health hour. He talked about ways to green your life including bedding, cooking and most rooms in the home. He even got the hosts to eat organic pesticide on crackers! http://video.foxnews.com/v/4160985/greening-your-home
After work, two of the girls took an editor from Ladies’ Home Journal out for drinks to talk about upcoming story ideas.
Happy Earth Day! The team met bright and early for Gretta’s Green Fashion Segment. It could not have been better - I’m so proud of the team who worked approx 20 hours to make this happen! http://tinyurl.com/26a4vpz. Before lunch Gary and Matt came up for a team brainstorm which always generates fantastic ideas.
During the afternoon, the team had a deskside to talk about Mally with Allure Magazine, Ingrid did a shoot with TLC, Cat had an interview for her Working Mother cover story and I met with a producer up at NBC to talk about booking clients on Morning Joe.
Ahhh the end of the week, but we didn’t slow down one bit. Gary had a CNBC shoot at Vaynermedia, the girls had a lunch with a Self Beauty Editor, Jeff did an interview with GQ, Ricky had one with Soap Central and more…and my perfect ending to a fantastic week….sushi with friends!