5 Things That Make You Happy When You Are A Publicist
1. News Stories That Create The Perfect Hook for Your Client
Picture This: A study entitled ‘How Eating Chocolate Can Actually Help you LOSE Weight’ (we wish) is published and goes viral. You just happen to represent a master chocolatier. What do you do? Work quickly and efficiently with your team to create a pitch that connects the study with the chocolatier’s areas of expertise and send to appropriate news outlets. Then, the chocolatier will be top of mind when a journalist is covering the study – and a placement is born!
2. Flexing Our Creative Muscles
Most of us PR pros got into the business so we can let our creative genius shine through. PR lets us craft beautifully-worded pitches for our clients; execute meticulously-planned events to celebrate a milestone; and organize gorgeous gifts for media that catch their attention AND coincide with important launches/releases/promotions. Give us a book launch, any book launch – and we’ll figure out the best way to tell the media about it.
3. A Team That Doubles As A Family
“A publicist’s work is never done.” It’s true – we spend a LOT of time with our coworkers. Creating a friendly, warm environment at work is key to succeeding; it’s way easier to be productive at work if you actually like your work. So make time to bond with each other, whether it’s a company-wide lunch or an after-work (and much-needed) drink.
4. Responsive Media
A positive relationship between a publicist and a media contact is advantageous on both ends. For a publicist, having a media friend means having someone who will read and respond to emails, and even pass information on to a colleague who might benefit from the information. For the media, a good relationship with a publicist means never running out of a story idea – it’s truly a win-win situation!
5. Collaborative Clients
Our work isn’t easy, but we are fortunate to have clients who appreciate what we do. Our clients know the key to a successful relationship is providing their honest feedback and input, so we can work as a team with our client – not separately.
