posted Thursday, April 6, 2017 by Tricia Fallo

The Brooks Group Welcomes New Senior Publicist: Q&A With Lara Bogossian



The Brooks Group is thrilled to welcome Senior Publicist, Lara Bogossian (pronounced Lah-ruh) to the team. In this month’s Q & A, we sat down with Lara to learn a little bit more about her unique background and personality that immediately grabbed our attention:



1. How have your first few weeks been at The Brooks Group?

Wonderful! I can't believe it's already been a couple weeks - time is flying!


2. Where are you from?

Los Angeles, the land of traffic and relentless sunshine.


3. What neighborhood do you currently call home?

Lower East Side.


4. Where did you go to school?



5. We know that you speak Armenian fluently and lived in Armenia for a year. How was that? What were you doing there?

The best decision I ever made. It took me out my comfort zone for a profoundly thoughtful look at my ethnic roots. I was working for a non-profit that helped lobby for stronger environmental awareness.  


6. Why did you choose PR? What do you like about it? (3 reasons).

I didn’t realize it was a career option until after I graduated college. I had originally thought I was going to enroll in law school, but realized it wasn’t the right fit. I read incessantly and love the media landscape so when a friend mentioned I should pursue PR, I decided to give it a chance.

(1) I love writing and crafting a narrative around a client that I’m passionate about. (2) Meeting new people and creating relationships with media is an integral aspect of the job. I’ve been fortunate to work with some incredibly talented journalists and it’s been a rewarding experience to see how the germ of an idea can evolve into a story. (3) There’s no better rush than reading an article you helped secure.


7. Tell me about your background from before you joined The Brooks Group.

I worked at another PR agency that specialized in destinations and hotels, so I was fortunate enough to travel quite a lot.


8. What attracted you to The Brooks Group?

The Brooks Group is comprised of genuinely sweet people, fantastic clients, and a collaborative spirit.


9. Where is your favorite place to travel?   

Siena, Italy


10. What do you like to do outside of work? Hobbies?

I have recently taken up ceramics and love the wheel! I’m not particularly great at it, but I love that it provides me with a creative outlet. You can also catch me riding my bike around the city, trying out new coffee shops and reading in Central Park.


11. Favorite restaurant in NYC?

Ok top contenders: Claudette. The Mermaid Inn. Shanghai Express.  


12. Favorite snack food?

Chocolate-covered pretzels. Junior Mints. Raisinettes. Gummy Worms.


13. Favorite meal?

This Persian dish called Fesenjan - pomegrante molasses is an ingredient and it is beyond heavenly.


14. Favorite book?

The Beautiful and Damned by F. Scott Fitzgerald.


15. Which do you like better – LA or NYC? Why?

NYC in every way, shape and form reigns supreme. For me, LA’s only redeeming beauties are the Venice Canals and Blue Fish sushi.


17. Favorite place to go in NYC to hangout?

Anywhere on the LES, but you can usually catch me at Verlaine or Ten Bells.