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KATIE
LEE JOEL
When we first met Katie, we were enthralled with her genuine
affability and Southern hospitality. We were charged with promoting
her incredible food and entertaining expertise, but without being
a trained chef and having limited platforms, it was a challenge.
To introduce Katie to the media, we knew they would fall in love
if they were able to spend time with her. We coordinated intimate
one-on-one meetings at Katie’s NYC townhouse with editors
from the top magazines. Enamored with her food, charm and striking
appearance, Katie cultivated relationships with each guest.
Since these meetings and the introduction of her first cookbook,
The Comfort Table, we secured cover features in Natural
Health, Ocean Drive, Page Six Magazine and Domino.
She launched her book on Oprah Winfrey’s couch and
has since signed on as lifestyle correspondent for CBS Early
Show and as the first food columnist for Cosmopolitan.
From food and entertaining to beauty and fashion, Katie has been
featured in various multi-page spreads including Town &
Country, Ladies’ Home Journal and a 9-page Thanksgiving
feature in In Style. Her poise and glamour extend beyond
the kitchen to her sense of style - Katie frequents high profile
red carpet events and has been featured on various Best Dressed
lists.
RACHAEL RAY
Many say that Rachael, host of four shows on Food Network,
author of 11 successful cookbooks, daytime talk show host and Editor-
in-Chief of a self-titled magazine, is everywhere. The Brooks Group,
who handled Rachael’s publicity for more than 3 years, began
working with her in 2003 with the goal of bringing Rachael from
Food Network star to household name. Tenacious and targeted pitching
led to media coverage in national magazines and newspapers as well
as radio and television features. Memorable placements include a
cover story in The New York Times Dining section, a multi-page
feature in People, a cover story in American Profile,
USA Today, Associated Press and several appearances on The
Today Show, Late Show With David Letterman, Good Morning America,
The Oprah Winfrey Show, Live With Regis & Kelly, and The
View, among others.
The Brooks Group, who accompanied Rachael on her national book
tours, garnered publicity that showcased not only her expertise
in quick cooking and time-saving tips, but also her knowledge about
lifestyle topics such as travel, entertaining, style, décor
and more. Leveraging the firm’s solid relationships in beauty,
Rachael has appeared in magazines like Glamour, Redbook, O The
Oprah Magazine, Woman’s Day and Elle.
THOM FILICIA
Thom came to us straight from his Emmy award winning role as part
of Bravo’s Queer Eye For The Straight Guy Fab Five.
With the launch of his Style Network series Dress My Nest,
Thom looked to The Brooks Group for advice on how to translate his
past success as part of an ensemble cast to his new role as the
star of his own show.
With only a few weeks before the show’s premiere we teamed
up with Style Network to launch an aggressive campaign with television,
and short lead entertainment and interior design media. The result
was an exclusive appearance on The Today Show and write-ups
in People Magazine, Associated Press, Los Angles Times, New
York Post, Oregonian, Denver Post, Metro NY, and more.
Over the past two years we have continued our work to increase
name recognition and brand awareness for Thom as a personality,
Dress My Nest, and Thom Filicia Inc, his interior design
business. Whether promoting his television series, high end residential
projects, or commercial projects such as his redesigns of W Los
Angles Westwood and W San Diego our primary goal has been to secure
a wide range of press from Elle Decor, Redbook and Out
to Woman's Day and The New York Times.
Most recently we were charged with PR efforts for the launch of
Thom’s first book, Thom Filicia Style. Without a
budget for a media or book tour, we hit the ground with a campaign
that included a contest to appear as a case study in the book, and
aggressive outreach to print and broadcast media. Our results include
two Oprah segments, an 8-page story in Domino, 7 page story
in O at Home, House Beautiful, NY Daily News and
more. Over the next year we will work with Thom to further expand
his brand with the launch of his extensive home collection, the
opening of W Atlanta-Buckhead, as well as the fourth season of Dress
My Nest.
JACKIE WARNER
Despite being a successful entrepreneur and TV personality, when
Jackie hired The Brooks Group she didn't have a logo, press kit
or a consistent brand message. With the premier of the third season
of her hit reality TV series "Work Out" only
weeks away, we immediately established and implemented a strategy
to hone her brand identity.
Within a short time, we developed an impressive and professional
press kit and began working to launch "Work Out."
As one of the most highly publicized seasons of the show, Jackie
did numerous national appearances including The Today Show,
Extra, Chelsea Lately, Access Hollywood and Entertainment
Tonight. She was featured in a cover story in the “Style”
section of the New York Times, profiled in LA Confidential,
Elle Magazine and Ocean Drive, and included in articles
in Entertainment Weekly, People, Variety, Star, NY Post, US
Weekly, Fitness Magazine and more.
Within the past year , we helped Jackie launched a health shake
and fitness DVD, while also continuing to build her highly successful
Beverly Hills based club, Sky Sport & Spa. The Brooks Group
coordinated several New York media tours and arranged personal one-on-one
training sessions with producers, editors and newspaper columnists,
which accounted for many of her features. Through our strategic
media outreach, we have consistently booked Jackie on major morning,
news and talk shows, as well as on covers and in multi-paged stories
with the most recognized magazines and newspapers. Some highlights
have included her recent title as the regular health and fitness
contributor for Extra, a cover and 10 page story in Fitness
RX, as well as consistent exposure in Family Circle, Shape,
Glamour and more .
BARE ESCENTUALS
In 1998, The Brooks Group was hired to represent Bare Escentuals,
a top-seller at Sephora and #1 beauty brand on QVC. During our relationship
over the next 8 years, Bare Escentuals grew more than 18-fold. Until
2005, public relations had functioned as the primary vehicle to
drive sales and spread the word, resulting in a wide range of placements
including Glamour, Allure, Real Simple, Beauty Biz, Cosmopolitan,
Elle, Forbes, The Oprah Winfrey Show and countless others.
In 2005, one of The Brooks Group’s many initiatives was securing
industry awards. The successful results included Marketer of the
Year by WWD Beauty Biz and product awards in Child,
Natural Health, Glamour and Shape. The Brooks Group continued
to maintain consistent media coverage for Bare Escentuals through
the years, including one-page features in New York Newsday’s
business section, Child, Shop Etc., WWD Beauty Biz, WWD
and many more.
CUTLER SALON
Since 2001, The Brooks Group has worked with Cutler Salon,
a leading hairstyling haven in New York City. We’ve secured
major trade, consumer and television press for the salon resulting
in media placements, including Allure, Associated Press, Elle,
Lucky, Harper’s Bazaar, Parents’, New York Magazine,
Self, Glamour, Life&Style, Salon News, American Salon (covers
and features), WWD, Good Day New York (Fox), MTV “Made,”
CNN “Headline News,” Inside Edition, WB11, ABC “Eyewitness
News” and more.
With all of the success of the 57th Street location, in 2005, Cutler
opened a second salon in Soho. Without a public relations budget,
Brooks Group mission was to launch the salon and create a big impact.
Our solution was to partner with a national television program,
The Party Planner with David Tuterra. This resulted in
an hour show dedicated to the planning and launch of the salon.
Since its first airing, the show has repeated multiple times.
DIANE NEAL
Actress Diane Neal is best known for her current role as Assistant District Attorney Casey Novak on Wolf Films/NBC Universal Television’s top rated drama Law & Order: Special Victims Unit. The Brooks Group utilized its strong press print and broadcast media relationships to create awareness for Diane and secure media coverage, with a special focus on consumer magazines. As a result of consistent pitching, the Brooks Group secured placements in People, US Weekly, Life & Style Weekly and a cover story in NJ Savvy Living, an upscale New Jersey magazine, where Diane currently resides.
The Brooks Group also planned a strategic public relations effort
to support Diane’s debut in an ad campaign for The American
Legacy Foundation’s Circle of Friends: Uniting To Be Smoke-Free
Program, for which she served as a Celebrity Ambassador. In addition,
Diane’s destination wedding was featured in a multi-page story
in In Style Weddings and she will also appear on the accompanying
In Style Weddings TV special. Through “special connections,”
The Brooks Group also secured a feature for Diane in an upcoming
issue of Every Day With Rachael Ray.
ASHUNTA SHERIFF, MAKEUP ARTIST
After meeting in the greenroom of Regis & Kelly, Rebecca &
Ashunta instantly developed a personal relationship. When Ashunta
was ready for PR, she hired The Brooks Group. Widely renowned for
her work in the entertainment industry, Ashunta was occasionally
quoted in the celebrity weeklies and urban magazines, but assigned
The Brooks Group with the mission of crossing over into top tier
print and broadcast outlets. “Becoming a part of The Brooks
Group is one of the best career decisions I have ever made,”
exclaims Ashunta. In just a few short months, Ashunta’s mission
became a reality with appearances on The Isaac Mizrahi Show,
iVillage Live, and The Daily Buzz, and placements
in publications including Harper’s Bazaar, Marie Claire,
People, InStyle, Ladies’ Home Journal, Glamour and many
others.
The Brooks Group capitalized on Ashunta’s incredible talent
and remarkable ability to successfully communicate her message.
Regular phone interviews and face-to-face meetings enabled Ashunta
to foster personal relationships with the editors. Through our seasonal
trend reports, editors grew to know and rely on Ashunta’s
innate ability to forecast upcoming beauty looks. Within a year
at the agency, Ashunta witnessed significant growth in press coverage
and secured a contract with the distinguished brand, Dior Beauty.
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