Launched in 2007, Catherine, mom to Kenya (9), Chloe (7) and Gemma (1), created Weelicious.com as a platform to show parents around the world how easy and beneficial it is to expose children to wholesome, delicious homemade food. After personally struggling with what to feed her infant son, Catherine, a culinary school graduate, recognized a “new mom” dilemma not being adequately addressed anywhere she searched: nutritious, flavorful recipes for parents using minimal ingredients. As the children of both Catherine and Weelicious users got older, Weelicious expanded from baby food to address the mealtime needs of the entire family. The Weelicious website is currently home to over 1,500 original family friendly recipes and 400+ how-to videos. Catherine inspires the Weelicious community with readily available ingredients and recipes that are fast and easy. Debuting new recipes weekly and a new cooking video every Tuesday, Weelicious is a trove of trusted information for families.
In 2012, William Morrow published Catherine's first book, Weelicious: One Family. One Meal. An inspirational feeding guide, Catherine cleverly weaves together first-hand experience with fact-based evidence, progressing naturally into 140 of her original “fast, fresh and easy” recipes. Inspired by Catherine’s habit of posting a snapshot of her own kids’ lunches on social media every day of the week, Catherine’s second book, Weelicious Lunches: Think Outside the Lunchbox (William Morrow, 2013), takes on the daily redundant nature of making school lunch for children. Packed with over 160 recipes, the book provides a variety of realistic solutions to help time-challenged parents think beyond the standard PB&J.
In 2015, Catherine launched One Potato, the first organic home meal delivery kit service, focused specifically on the mealtime needs of families. Currently servicing California, Nevada, Colorado and Utah, One Potato recently expanded into a new kitchen and warehouse facility with the goal of being nationwide by 2017. Catherine authors the monthly “Snack Mom” column in Parenting Magazine, has appeared multiple times in People, Self and Real Simple Magazine, on the Today Show, The Chew, Access Hollywood Live, Good Morning America and Fox News as well as appearing regularly on the Food Network’s Guy’s Grocery Games and guest spots on Food Network’s Next Food Network Star and Duff Till Dawn.