Despite being a successful entrepreneur and TV personality, when Jackie hired The Brooks Group she didn't have a logo, press kit or a consistent brand message. With the premier of the third season of her hit reality TV series "Work Out" only weeks away, we immediately established and implemented a strategy to hone her brand identity.
Within a short time, we developed an impressive and professional press kit and began working to launch "Work Out." As one of the most highly publicized seasons of the show, Jackie did numerous national appearances including The Today Show, Extra, Chelsea Lately, Access Hollywood and Entertainment Tonight. She was featured in a cover story in the “Style” section of the New York Times, profiled in LA Confidential, Elle Magazine and Ocean Drive, and included in articles in Entertainment Weekly, People, Variety, Star, NY Post, US Weekly, Fitness Magazine and more.
Within the past year , we helped Jackie launched a health shake and fitness DVD, while also continuing to build her highly successful Beverly Hills based club, Sky Sport & Spa. The Brooks Group coordinated several New York media tours and arranged personal one-on-one training sessions with producers, editors and newspaper columnists, which accounted for many of her features. Through our strategic media outreach, we have consistently booked Jackie on major morning, news and talk shows, as well as on covers and in multi-paged stories with the most recognized magazines and newspapers. Some highlights have included her recent title as the regular health and fitness contributor for Extra, a cover and 10 page story in Fitness RX, as well as consistent exposure in Family Circle, Shape, Glamour and more .