In 1998, The Brooks Group was hired to represent Bare Escentuals, a top-seller at Sephora and #1 beauty brand on QVC. During our relationship over the next 8 years, Bare Escentuals grew more than 18-fold. Until 2005, public relations had functioned as the primary vehicle to drive sales and spread the word, resulting in a wide range of placements including Glamour, Allure, Real Simple, Beauty Biz, Cosmopolitan, Elle, Forbes, The Oprah Winfrey Show and countless others.
In 2005, one of The Brooks Group’s many initiatives was securing industry awards. The successful results included Marketer of the Year by WWD Beauty Biz and product awards in Child, Natural Health, Glamour and Shape. The Brooks Group continued to maintain consistent media coverage for Bare Escentuals through the years, including one-page features in New York Newsday’s business section, Child, Shop Etc., WWD Beauty Biz, WWD and many more.