Lori Greiner

Meet Lori Greiner
Regarded as the most prolific inventor of retail products of her time, Lori started with one idea and turned it into a $500 million dollar brand.  She has created over 350 products and holds 108 US and International Patents. A well-known celebrity personality on QVC-TV, Lori was singled out as a Rising Star in 2001 and has hosted her own show, Clever & Unique Creations by Lori Greiner, for 10 years.

She is the go-to person for clever solutions to everyday problems. It is the Clever & Unique way that Lori’s products store, organize, and function that set them apart from the rest. Well-known for creating the most cleverly designed kitchen tools and travel bags and must-have organizers for closets, kitchen, and bath, Lori’s items are enjoyed by men and women alike. She has created the most popular jewelry and cosmetic organizers of her time.  Her products are sold in retailers across the USA and on QVC.

Ah-ha Moment…The Birth of a Brand
At the heart of Lori’s success story are talent, hard work, and perseverance. The Chicago native graduated from college with degrees in journalism, television, and film and fulfilled her dream to work at The Chicago Tribune.  Soon, her creativity led her in new directions, and she started to write plays and sell costume jewelry. Unable to find anything in the market that fit her needs, Lori took her problem-solving skills and designed her own earring organizer to showcase the jewelry.

At the same time, Lori was surprised when she saw a book on the best-seller list that embodied the exact message in the book she had been writing.  She then realized her biggest lesson - not only did she have good, bankable ideas, but she had to jump on them, and thus started her journey to mass produce her newest creation – her earring organizer.  Lori created a prototype which received rave reviews from local retailers. Her passion and persistence paid off, landing her a lucrative retail agreement with J.C. Penney stores in the first 6 months.

Lori secured a spot on a televised shopping network and, after selling out over 2,000 Earring Organizers within five minutes, she knew she had found her calling. Today, at the helm of a well-known brand with a large following nationwide on QVC, Lori’s sincere, energetic on-air appeal, and popularity of her cleverly designed products has resulted in her phenomenal success.

Product Highlights
Lori’s collection of over 350 products are regularly featured in top magazines like Town & Country, O, The Oprah Magazine, Woman’s Day, Family Circle and InStyle.  Lori has also been profiled in Financial Times and Success.  Like so many of her inventions, Lori’s inspiration comes from her passion to bring happiness to people by making their everyday lives easier.

Celebrities love Lori’s products too. Her Initial Silver Safekeeper was chosen as one of Oprah’s favorite things in 2009 and 2011.  Lori’s celebrity fans include Oprah Winfrey, Heidi Klum, and Joan Rivers.  Joan Rivers and Judith Ripka come to Lori to make products for their lines.

Business Success
Lori’s accomplishments can be attributed to her sharp instincts and strong business sense. She handles the legal and patent processes and drives the business to the success it has achieved.  Lori has become an expert on patenting and, after 108 patents, she says she could literally become an IP lawyer and is a guest speaker for the United States Patent & Trademark Office.  Lori is hands-on in all facets of taking a product from concept to creation, to market within months.  She also has helped many budding entrepreneurs turn their ideas turn into hit products as well.

Lori’s all-American success story is a refreshing scenario in today’s challenging economy. Her inventions respond to the everyday needs of a wide-range of people. Affordable prices make her products accessible to everyone and allow Lori to spread her enthusiasm for problem-solving with millions of consumers. Lori truly represents the American Dream.