Lori Greiner

Meet Lori Greiner

Regarded as the most prolific inventor of products for women of her time, Lori started with one idea and turned it into a $350 million dollar brand.  She’s created over 200 products and has 95 US and International Patents.  A well known celebrity personality on QVC-TV, she was singled out as a Rising Star in 2001 and has her own show called Clever & Unique Creations by Lori Greiner for 9 years.

She is the go-to girl for clever solutions to everyday problems. Known for creating the most cleverly designed jewelry and cosmetic organizers, Lori transforms cramped closets with the Spinning Garment Accessory Closet Organizer; eliminates drips and lengthy clean-ups with the Convenient No Mess Cooking Spoons; and can organize every room within a home. It is the Clever & Unique way that Lori’s products store, organize and function that set them apart from the rest.

Ah-ha Moment…The Birth of a Brand

At the heart of Lori’s success story are talent, hard work and perseverance. The Chicago native graduated from college with degrees in journalism, television and film, and fulfilled her dream to work at The Chicago Tribune.  Soon, her creativity led her in new directions and she started to write plays and sell costume jewelry. Unable to find anything in the market that fit her needs, she took her problem-solving skills and designed her own earring organizer to showcase the jewelry.

At the same time, Lori was surprised when she saw a book on the best seller list that embodied the exact book she had been writing.  She then realized her biggest lesson - not only did she have good, bankable ideas, but she had to jump on them, and thus started her journey to mass produce her newest creation – her earring organizer.  She created a prototype which received rave reviews from local retailers. Her passion and persistence paid off, landing her a lucrative retail agreement with J.C. Penney stores in the first 6 months.

At the same time, Lori secured a spot on a televised shopping network and after selling out over 2,000 Earring Organizers within five minutes, she knew she had found her calling. Today a well known brand with a large following on QVC, Lori’s sincere, energetic on-air appeal, combined with the popularity of her products has resulted in her phenomenal success.

Product Highlights

Lori’s collection of over 200 products includes must-have organizers for jewelry, cosmetics, closets and travel, cleverly designed kitchen tools and both functional and fun home accessories. In addition to QVC USA, QVC UK and QVC.com, her products are also sold at Bed, Bath and Beyond, Ross Simons and Ulta to name a few.

Lori’s all-time bestseller is her freestanding, tarnish-preventing Gold and Silver Safekeeper Mirrored Jewelry Cabinet, which has sold over 350,000 pieces in the last four years alone. Among Lori’s favorites are the No Mess Cooking Spoons, the Gold and Silver Safekeeper Tri Fold Mirrored Jewelry Cabinet, the Deluxe Cosmetic Organizer, and the Weekender Suitcase that provides quick viewing and access to essentials.  Like so many of her inventions, Lori’s inspiration comes from her passion to make women happy by making their everyday lives easier.

Business Success

Lori’s accomplishments can be attributed to her sharp instincts and strong business sense. Lori is hands on in all areas of the business. She also handles the legal and patent processes and drives the business to the success it has achieved.  She has become an expert on patenting, and after 95 patents she says she could literally become an IP lawyer! Her husband Dan, an accountant and CPA by degree, helps by running the financials and managing shipments of hundreds of containers a year. 

Lori’s all-American success story is a refreshing scenario in today’s challenging economy. Her inventions respond to the everyday needs of a wide range of people. Affordable prices make her products accessible to everyone, and allow Lori to spread her enthusiasm for problem-solving with millions of consumers. Lori truly represents the American Dream.