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Celebrity makeup artist Mally Roncal is one of the most sought-after and beloved style-makers in the beauty industry. Mally has made her mark with a flirtatious, fun and super-girly approach to beauty while drawing the curtains back on long-hidden “tricks of the trade.” Mally’s success can be attributed to her genuine girlfriend demeanor toward everyone from her A-list celebrity clientele to her loyal Mally Beauty supporters, combined with her beauty philosophy that “the things that make us different are the qualities that make us beautiful.”
Growing up in upstate New York, it was clear that Mally was destined to take on the world of beauty, experimenting with make-up on her mother from a young age. Citing her parents as her greatest inspirations, Mally followed in their footsteps to pursue a pre-med degree, but listened to her artistic instincts and instead graduated with a fashion degree. After school, she held a position designing for Kalinka where she met her style mentors Mathu and Zaldy, and decided to pursue her ultimate dream of a career in make-up, enchanted by its power to transform.
One of the defining moments of Mally’s career was doing make-up for Beyonce. A testament to Mally’s creativity, tenacity and strength, she went against the grain and with her gut to give Beyonce a new look no other artist had yet attempted. Mally’s fresh approach earned her a multi-year professional relationship with the song and screen siren. Since then, Mally has garnered an elite clientele that includes Jennifer Lopez, Angelina Jolie, Rihanna, Mariska Hargitay, Ashlee Simpson-Wentz and many more.
Mally’s natural gift of making her clients look and feel beautiful, quickly moved her to the top of the “it” list in the beauty industry, becoming one of the most dynamic and in-demand talents. Her ability to create a diverse range of looks, from soft and natural to dramatic and ultra-glamorous, has landed her high profile gigs at the Academy Awards, Grammy’s, Golden Globes, MTV Video Music Awards, New York Fashion Week, editorial shoots for top publications and others.
Born out of her desire to share make-up secrets and offer quality, long-wearing cosmetics, Mally launched her Mally Beauty make-up collection in 2004. With it, Mally has brought her message – and her makeup – to women everywhere. Since its introduction, Mally Beauty has become a runaway success, frequently selling out on QVC in the U.S. and U.K., The Shopping Channel in Canada, and has maintained noted popularity at New York City’s Henri Bendel. The line has allowed Mally to pursue her passion for teaching women how easy and uplifting makeup can be, while allowing them to feel empowered and beautiful.
Always ahead of the curve, MallyBeauty.com merges e-commerce with reality through “Mally TV”, an online diary where Mally shares everything from cooking tips and how to have a successful marriage, to beauty how-to’s and behind-the-scenes shots of her in action.
A devoted wife and mother, Mally is known for her sparkling charm, bright smile, contagious enthusiasm and magnetic personality. When not developing new products in the lab or beautifying a member of the A-list, she is running after her daughters, twin 4-year olds and a 1 year old, spending time with family, watching Oprah on TiVo, cooking, enjoying her Louboutins and shopping.