Since 2001, The Brooks Group has worked with Cutler Salon, a leading hairstyling haven in New York City. We’ve secured major trade, consumer and television press for the salon resulting in media placements, including Allure, Associated Press, Elle, Lucky, Harper’s Bazaar, Parents’, New York Magazine, Self, Glamour, Life&Style, Salon News, American Salon (covers and features), WWD, Good Day New York (Fox), MTV “Made,” CNN “Headline News,” Inside Edition, WB11, ABC “Eyewitness News” and more.
With all of the success of the 57th Street location, in 2005, Cutler opened a second salon in Soho. Without a public relations budget, Brooks Group mission was to launch the salon and create a big impact. Our solution was to partner with a national television program, The Party Planner with David Tuterra. This resulted in an hour show dedicated to the planning and launch of the salon. Since its first airing, the show has repeated multiple times.