Thom came to us straight from his Emmy award winning role as part of Bravo’s Queer Eye For The Straight Guy Fab Five. With the launch of his Style Network series Dress My Nest, Thom looked to The Brooks Group for advice on how to translate his past success as part of an ensemble cast to his new role as the star of his own show.
With only a few weeks before the show’s premiere we teamed up with Style Network to launch an aggressive campaign with television, and short lead entertainment and interior design media. The result was an exclusive appearance on The Today Show and write-ups in People Magazine, Associated Press, Los Angles Times, New York Post, Oregonian, Denver Post, Metro NY, and more.
Over the past two years we have continued our work to increase name recognition and brand awareness for Thom as a personality, Dress My Nest, and Thom Filicia Inc, his interior design business. Whether promoting his television series, high end residential projects, or commercial projects such as his redesigns of W Los Angles Westwood and W San Diego our primary goal has been to secure a wide range of press from Elle Decor, Redbook and Out to Woman's Day and The New York Times.
Most recently we were charged with PR efforts for the launch of Thom’s first book, Thom Filicia Style. Without a budget for a media or book tour, we hit the ground with a campaign that included a contest to appear as a case study in the book, and aggressive outreach to print and broadcast media. Our results include two Oprah segments, an 8-page story in Domino, 7 page story in O at Home, House Beautiful, NY Daily News and more. Over the next year we will work with Thom to further expand his brand with the launch of his extensive home collection, the opening of W Atlanta-Buckhead, as well as the fourth season of Dress My Nest.